FOR HIGH-TICKET COACHES DOING $10K–$50K/MONTH

Your Funnel Works.

Your Revenue Doesn't.

You've tried the fixes.

New pages. Better scripts. More traffic. Nothing stuck.

That's not a strategy problem. That's a diagnosis problem.

The structural leaks have been there all along.

You just haven't found them yet.

Takes 4 minutes. No commitment required.

Find 3 structural leaks or you never pay the second half.

I take on 3 diagnostic clients per month. Spots are limited.

200+ DAYS OF DIAGNOSTIC CONTENT

LEAN SIX SIGMA METHODOLOGY

3 LEAKS FOUND OR NO BALANCE DUE

THE REAL PROBLEM

Revenue Inconsistency Has a Structural Cause.

You're not doing anything wrong.

Scenario 01

You have a funnel.

It books calls. Clients come in

But every month the revenue number is different,

and you can't predict which direction it's going.

Some months hit. Others drop. Same effort. Different result. No explanation why.

Scenario 02

You fix things.

New landing page. Better VSL. Improved sales script. More ads.

Each change produces a temporary lift. Then the numbers drift back.

The cycle repeats, and the frustration compounds

Scenario 03

Here's what's actually happening.

Your funnel advances buyers through each stage before the previous decision has fully stabilized.

Wrong buyers enter at the top. Unresolved questions travel with them through every stage.

By the time they reach your calendar the damage was already done upstream.

No sales script in the world fixes a decision that broke before the call started.

THE DISTINCTION

Diagnosis Before

Prescription. Always.

Every other funnel service redesigns first.

Asks questions later.

  • They rewrite your landing page without

    knowing why buyers leave.

  • They optimize your VSL without

    knowing which stage broke.

  • They coach you to close harder on calls

    already compromised before you said hello.

The Funnel Stability Diagnostic works differently.

  • I find exactly what's broken before prescribing a

    single fix.

  • I apply Lean Six Sigma root cause analysis. No guesswork. No opinion.

  • I deliver traceable, repeatable findings that identify where your funnel is breaking down and why.

You send me your numbers and funnel access.

I run the audit.

You show up for the session.

Then you put the fixes in place and track the results.

  • I never rebuild what doesn't need rebuilding.

  • I never give generic recommendations.

  • I never apply surface fixes to

    a structural problem.

“The surface kept getting fixed.
The structural problem kept staying.

Every coach I watched was hiring the same people in a different order.
New copywriter. New sales coach. New funnel builder.
None of them diagnosed first.
All of them prescribed immediately.

I built something that diagnoses first. Always.”

-Richard Andrew Ruiz | Richfunnels

THE RIGHT FIT

This Is For You If.

This Is Not For You If.

Be honest with yourself before applying. I only work with coaches I'm confident I can help.

DOING $10K–$50K/MONTH

HAS AN EXISTING FUNNEL

BOOKS CALLS CONSISTENTLY

REVENUE WON'T STABILIZE

This Is For You If.

  • You generate $10,000 to $50,000 per month, but your revenue fluctuates month to month.

  • You have a funnel running right now, and it books calls.

  • Your revenue swings month to month with no clear explanation.

  • You've already tried fixing it. Nothing has stuck permanently.

  • You're ready to invest in finding the actual structural cause.

  • You can make a decision and move forward within 7 days.

This Is Not For You If.

  • You're still building your funnel or are pre-revenue.

  • You want someone to redesign your pages without diagnosing first.

  • You're looking for a quick fix or a magic bullet.

  • You're unwilling to provide access to your funnel assets.

  • You need guaranteed revenue results within a specific timeframe.

  • You're not in a position to invest $2,999 in the next 7 days.

If you checked every box on the left and none on the right this diagnostic was built for your exact situation.

I take on 3 diagnostic clients per month. Spots are limited.

THE SHIFT

From Reacting Every Month To

Knowing Exactly Why.

BEFORE THE DIAGNOSTIC

  • Revenue swings every month. No explanation.

  • Calendar full of people who won't commit

  • Every call feels heavy. You qualify and

    sell simultaneously.

  • You try a fix. It works briefly. Then fades. Repeat.

  • Your funnel works. You just don't trust it.

AFTER THE DIAGNOSTIC

  • You know exactly where it leaks and why.

  • The right buyers enter. Already aligned.

    Already warmed.

  • Calls feel lighter. The decision was built

    before they arrived.

  • You execute specific prioritized fixes. Once.

  • You run the system. It doesn't run you.

THE FRAMEWORK

Nine Structural Categories.

Every Stage Examined.
Nothing Assumed.

I map exactly where buyer quality degrades, decision momentum collapses,

and conversion consistency breaks down.

The diagnostic examines nine structural leak categories.

Here are all nine.

Buyer Tier Mismatch

Your calendar fills up but your close rate stays flat.

The buyers coming in are earlier in their journey than your offer requires.

Demand Volatility

Revenue swings by $20,000 between good months and bad ones.

Demand comes in through spikes and launches, not a steady mechanism.

Offer-Funnel Misalignment

Your calls run long, and the first 20 minutes go to convincing them the problem is real.

Your entry promise speaks to a buyer your offer was not built for.

Stage Sequence Breakdown

Buyers look qualified on paper but arrive guarded.

Each stage moves them forward before the last decision has settled.

Qualification Collapse

You do discovery and sales at the same time on every call.

Your funnel stopped filtering buyers and started collecting them.

Authority Dilution

People consume your content but never book a call.

Your funnel teaches, but never shows you can see their specific problem.

Decision Friction

Buyers show up guarded, and the call feels like a negotiation.

Questions they formed earlier were never answered, so they arrive as hesitation.

Identity Gap

The right buyers visit, say nothing, and leave.

Your copy describes a stage they passed a long time ago.

Invisible Value Compression

Price resistance shows up on every call, no matter how many bonuses you add.

Buyers file your offer in a cheaper category before they see your number.

I take on 3 diagnostic clients per month. Spots are limited.

THE PROCESS

Find. Diagnose. Prescribe.

STEP 01

Complete The Scorecard

Takes about 4 minutes. The scorecard gives you your first look at where your funnel may be leaking and gives me an initial signal about what's happening inside your funnel. No commitment, no sales pitch. Just your first clarity moment.

STEP 02

Get Your Initial Signal

I review your scorecard results personally to determine whether there's a potential structural problem worth looking at more deeply. If your results indicate a strong fit, I'll invite you to apply for the Funnel Stability Diagnostic.

STEP 03

Apply For The Diagnostic

If you're invited to apply, I'll review your application personally. If you're approved, you'll receive a booking link for a focused 30-minute call so we can look at your funnel situation

in more depth and determine whether the diagnostic is the right next step.

First insight in 4 minutes. No commitment required

EVERYTHING INCLUDED

Your Complete Funnel Stability Diagnostic.

One Engagement. Every Critical Finding.

A focused review of your funnel's structural weaknesses, the reasons behind them,

and the priorities that will guide your next moves.

HERE'S WHAT YOU'LL GET

The Complete Funnel Systems Audit

Value: $1,200

  • A systematic examination of all

    nine structural funnel leak categories.

  • Complete Funnel Review

The Written Funnel Diagnostic Report

Value: $900

  • Documented findings, root causes, and prioritized recommendations based on the actual funnel.

  • Prepared for Your Business

The Implementation Strategy Session

Value: $499

  • Live Zoom walkthrough of every finding. You leave with a clear action plan, know exactly what to fix first and why, and we pick one number to track for each of your top three fixes.

  • Know What to Fix First

The 30-Day Funnel Stability Review

Value: $400

  • A follow-up call to review the numbers we picked in your session, re-score your nine areas against where you started, and see which leaks have closed.

  • Review the Prescribed Changes

Plus! Everything You Need to Turn
Your Diagnosis Into Action

You'll Also Get These Exclusive Bonuses

These tools help you fix the right problem in the right order, and check that the fixes are holding."

ALL INCLUDED BONUSES

EXCLUSIVE BONUS 01

VALUED AT $997

The Buyer Stall Map

  • One page showing where buyers get stuck before your sales call, and which unanswered questions cause it. Ranked by what each one costs you.

EXCLUSIVE BONUS 02

VALUED AT $597

The Right Buyer Checklist

  • A checklist, filled in for your funnel, showing who your offer actually attracts and whether your price fits them.

EXCLUSIVE BONUS 03

VALUED AT $997

The Revenue Swing Tracker

  • A tracker loaded with your own past months. It shows how much your revenue swings and gives you a simple score, so you can see whether the fixes are holding. Includes a 6-month view.

EXCLUSIVE BONUS 04

VALUED AT $1,297

The Fix-First Roadmap

  • A simple plan showing what to fix first, what comes next, and why. We go through it together in your strategy session.

EXCLUSIVE BONUS 05

VALUED AT $1,297

The Fix Hand-Off Briefs

  • A one-page brief for each of your top three fixes. Your VA, builder, or copywriter will know what to change, why, and how to tell it's done.

EXCLUSIVE BONUS 06

VALUED AT $897

14 Days of Email Support

  • After your 30-Day Review, email me questions about your findings and fixes. I will reply within one business day.

$9,081 in total value, yours for $2,999

I take on 3 diagnostic clients per month. Spots are limited.

Putting off the diagnosis only compounds the revenue leaks and costs you more in the long run.

WHY THIS WORKS

The Methodology Behind
The Diagnostic.

200+ Days

I publicly documented nine structural leak categories on LinkedIn daily before taking a single client.

Each category mapped with distinct symptoms, root causes, and prescribed fixes.

One Standard

Every established coaching funnel I reviewed had structural leaks.

That's not a claim.

It's why the guarantee exists. I always find something real worth fixing.

Nine Categories

I defined each diagnostic dimension with specific symptoms and traceable root causes. Not general.

Not flexible. Exact findings every time.

“I developed this diagnostic framework across 200-plus days of published research. I run every engagement personally using the same structured methodology every time.”

WHAT OTHERS SAY ABOUT THE WORK

Real Coaches. Real Results.

“He found the root cause instead of just treating the symptoms.”

★★★★★

I came to Richard knowing something in the funnel wasn’t working, but I couldn’t tell if I needed a new funnel, better messaging, or something else.

Instead of guessing, he worked through the funnel and showed me what was actually causing the problem. He also pointed out what didn’t need to be changed, which saved us from doing unnecessary work.

After implementing the recommendations, the funnel became much easier to understand and manage. It finally felt like we were fixing the actual problem, not just making changes for the sake of making changes.

Elena Voss
Coach & Consultant

“What I needed wasn’t another redesign. I needed clarity.”

★★★★★

“I was hesitant to work with Richard because I’d already tried changing things in my funnel. Instead of jumping into another rebuild, he looked at how the buyer was moving through it and found where things were actually breaking down.

What I liked was that he didn’t change what didn’t need changing. He gave me clear prescriptions; I implemented them, and the funnel became much more consistent.

For the first time, I understood what was actually wrong and what needed to be fixed."

Gavin Stone
Coach & Business Consultant

“My funnel was generating calls, yet revenue kept swinging and I couldn’t pinpoint why.”

★★★★★

“I was referred to Richard, and honestly, I was a little skeptical. I’d already worked on my funnel before and didn’t want to rebuild it.

What impressed me was that he didn’t come in trying to rebuild everything. He diagnosed the funnel, found the actual breakdown, and gave me specific things to fix.

After implementing the recommendations, I had much more consistency and, more importantly, clarity around what was actually working and what was holding the funnel back.”

Ethan David

Coach & Business Consultant

WHO'S BEHIND THE DIAGNOSTIC

Richfunnels

I'm Richard. And I don't fix funnels. I diagnose them.

My background is Lean Six Sigma. Root cause analysis.

Finding exactly where systems break down

before anyone prescribes a solution.

When I applied that thinking to high-ticket coaching funnels, one pattern kept appearing.

Everyone was treating the funnel as a design problem.

Nobody was treating it as a system problem.

So I built The Funnel Stability Diagnostic to fill that gap.

I developed nine structural leak categories from 200+ days of documented research.

I run every engagement personally.

Every finding comes from your own funnel

If your funnel books calls but your revenue won't stabilize,

I know exactly where to look.

Find. Diagnose. Prescribe.

Richard Andrew Ruiz | RichFunnels

THE GUARANTEE

Two Guarantees. Your Risk Is Capped.

GUARANTEE 01: THE 3-LEAK GUARANTEE

I will find at least 3 specific structural leaks in your funnel. Each one comes with evidence from your own data, the stage it happens at, the root cause, an estimated monthly impact, and one specific fix.

If my first pass finds fewer than 3, I keep auditing for up to 5 more business days at no extra charge.

If I still can't reach 3, you never pay the second half of the fee. Your deposit covers the audit work already done.

GUARANTEE 02: THE FIX-RESULTS GUARANTEE

You put your top 3 fixes in place, confirm it in writing, and enter your monthly numbers in the Revenue Swing Tracker. In your strategy session, we pick one tracked number for each fix. At your 30-Day Review, if none of those numbers moved in the right direction, I run a second review with you at no charge.

This is a free review, not a revenue guarantee. I can't promise a specific result, because the outcome depends on how the fixes are put in place.

YOUR RISK IS CAPPED AT YOUR 50% DEPOSIT

COMMON QUESTIONS

Everything You Want To Know
Before Applying.

Is this a funnel redesign service?

No. I diagnose your funnel and prescribe the exact fix.

If the diagnosis calls for a rebuild, I offer it as a separate add-on engagement,

scoped and priced based on my findings.

I never rebuild before I know what needs rebuilding.

That's the whole point of diagnosing first.

What if you don't find anything wrong with my funnel?

Your deposit covers the audit work already done.

If I can't find at least three specific structural leaks, I keep auditing for up to 5 more business days at no extra charge.

If I still can't reach three, you never pay the second half of the fee.

See the guarantee section above for the full terms.

How long does this take?

If you're invited to apply and the diagnostic is approved,

I deliver the full diagnostic report within 7 to 14 business days

after I receive your complete intake and funnel access.

Who is this specifically for?

I work with established high-ticket solo coaches

doing $10,000 to $50,000 per month with an existing funnel

that books calls but won't stabilize revenue.

If you're still building your funnel or you're pre-revenue,

this engagement isn't the right fit yet.

I've paid for audits before and got generic advice. How is this different?

Most audits rely on opinion.

Someone looks at your funnel and tells you what they think could be better.

I use a methodology-based process: nine defined diagnostic categories, each

with specific symptoms, root causes, and prescribed fixes.

I build my findings on Lean Six Sigma root cause analysis.

The result is a structured process designed

to produce traceable, specific findings about your exact funnel.

Not best practices. Not gut feel.

A structured process built to find the specific cause in your funnel, not generic advice.

How much time do I need to invest on my end?

A few hours across the engagement, plus the time to get your fixes in place

You put your top 3 fixes in place, and you enter your monthly numbers in the tracker.

You complete the scorecard in 4 minute.

You fill in a short intake form and give me access to your funnel assets.

You show up for the strategy session and the 30-Day Review.

I run the audit and walk you through every finding personally.

You don't need to figure out what's wrong.

That's my job.

How does payment work?

50% at signing and 50% when I show you your leak findings,

before I release your full report.

If you need to split the payments further, ask me before you apply.

The full fee must be paid before the report is released.

Do you offer refunds?

No. Instead, I offer two guarantees: the 3-Leak Guarantee protects the second half of your fee,

Your deposit covers the audit work already done.

The Fix-Results Guarantee gives you a free second review if your tracked numbers don't move.

Do you use AI?

Yes. I use AI tools to organize data, run calculations, and draft parts of the work faster.

I review every finding against your actual funnel data, decide what counts as a leak,

and edit every document before you see it

I take on 3 diagnostic clients per month. Spots are limited.

Delaying the fix means letting unpredictable revenue pile up for another month.

Ready To Find Out
What's Actually Broken?

Stop reacting to your revenue every month.
Start managing it intentionally.

Find 3 structural leaks or you never pay the second half

I take on 3 diagnostic clients per month. Spots are limited.

Privacy Policy 2026 | hello@funnelstability.com | All rights reserved